The tour ably conducted by General Manager North, Yogendra Kumar Sharma covered the cotton belt of Punjab and Haryana.

Farmer meetings and dealer meetings were held. Huge market rallies were conducted at Sirsa and Fethabad, the first of its kind held by any company in this region. Roadside rally was held from Bhatinda to Muktisar and from there to Manout.  (view pics)

The impact of the visit of the President & CEO, Yossi Goldshmidt are as follows:

• The dealers and trade are very positive after the CEO’s visit to markets - given clear vision about company performance and our Indian activities

• The team is highly motivated for the CEO’s visit to field and markets

• Almost 5000 farmers were addressed by the President and CEO

• Interacted with 200 channel partners, visited 12 MAI dealers shops and warehouse at Hissar as well    

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